Advertising: Difference between revisions

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== Advertising with KFYI ==
== Advertising with KFYI ==


KFYI is relatively inexpensive - [[Media:Quote-from-KFYI.pdf]]


:30 & :15 PLANNING RATES FOR WEEK OF FEBRUARY 2010
== Over the Air ==
KFYI-AM
 
Weeks: 2/22
*KFYI is relatively inexpensive - [[Media:Quote-from-KFYI.pdf]]
Start End Len Daypart/Program Spots Rate Cost AQH Rtg GRPs CPP AQH % Mkt Freq
*Cost on radio is 25 to 180 dollars / 30 second spot > Minimum buy := run of qty=5 spots > can be 5 different spots according to Kristin
2/22/2010 2/26/2010 30 Mon-Fri 6a-10a 1 $170 $170 0.8 0.8 $213 21,400 0.8 1.0
 
2/22/2010 2/26/2010 30 Mon-Fri 10a-3p 1 $180 $180 1.3 1.3 $138 34,900 1.3 1.0
== Streaming Audio Internet Ads ==
2/22/2010 2/26/2010 30 Mon-Fri 3p-7p 1 $160 $160 0.7 0.7 $229 17,800 0.7 1.0
 
2/22/2010 2/26/2010 30 Mon-Fri 7p-Midnight 1 $30 $30 0.2 0.2 $150 5,300 0.2 1.0
*Streaming audio > 100 dollars for qty=25 30 second spots > appears must buy minimum quantity
2/22/2010 2/26/2010 15 Mon-Fri 6a-10a 1 $90 $90 0.8 0.8 $113 21,400 0.8 1.0
*25 spots * 30 seconds per spot = 12.5 minutes total air time
2/22/2010 2/26/2010 15 Mon-Fri 10a-3p 1 $110 $110 1.3 1.3 $85 34,900 1.3 1.0
 
2/22/2010 2/26/2010 15 Mon-Fri 3p-7p 1 $75 $75 0.7 0.7 $107 17,800 0.7 1.0
 
2/27/2010 2/28/2010 30 Sat-Sun 7a-7p 1 $25 $25 0.3 0.3 $83 7,600 0.3 1.0
 
Weekly Total: 8 $840 0.8 6.1 $138 20,100 4.3 1.4
== Production Technical Details ==
Kfyi.com STREAMING
 
Weeks: 2/22
*What sort of media formats can I use?: MP3 format
Start End Len Daypart/Program Spots Rate Cost
 
2/22/2010 2/28/2010 30 Mon-Sun 5a-mid 25 $5 $100
== Process Design ==
 
 
*get all technical details of what KFYI is willing to do > then schedule meeting > present a sketch of what I want to do
*do internet spots first > ramp up to the point others want to help with on air ads

Latest revision as of 19:23, 22 February 2010

Advertising with KFYI[edit]

Over the Air[edit]

  • KFYI is relatively inexpensive - Media:Quote-from-KFYI.pdf
  • Cost on radio is 25 to 180 dollars / 30 second spot > Minimum buy := run of qty=5 spots > can be 5 different spots according to Kristin

Streaming Audio Internet Ads[edit]

  • Streaming audio > 100 dollars for qty=25 30 second spots > appears must buy minimum quantity
  • 25 spots * 30 seconds per spot = 12.5 minutes total air time


Production Technical Details[edit]

  • What sort of media formats can I use?: MP3 format

Process Design[edit]

  • get all technical details of what KFYI is willing to do > then schedule meeting > present a sketch of what I want to do
  • do internet spots first > ramp up to the point others want to help with on air ads
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